Amanda Russell
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Steve Koretoff & Flory Industries Named 2024 Almond Alliance Members of the Year

TURLOCK, CA The Almond Alliance recognized an exceptional business and individual as its 2023/2024 Members of the Year.

Flory Industries has been an integral part of Central California agriculture since 1936 and has been selected as the Associate Member of the Year. Flory Industries’ expertise and support of almond industry advocacy have reinforced the company’s position as an essential contributor to the industry’s growth and success.

“Flory Industries’ deep roots in Central California agriculture and their commitment to innovation have made them a vital partner in the almond industry,” said Aubrey Bettencourt, outgoing President and CEO of the Almond Alliance. “Their increased activity within the Almond Alliance has amplified advocacy efforts and strengthened the industry’s voice.”

In recognition of his contributions to the almond industry and the Alliance, Steve Koretoff was awarded the Member of the Year. Grower, processor, and handler Koretoff marks the second generation at Purity Organics and has completed his second term as Secretary of the Almond Alliance. Through his dedication and strong moral character, he has contributed calm wisdom to the leadership of the Executive Committee, the Board of Directors, the Grower Committee, and the greater almond community. 

“Steve embodies the essence of excellence in our almond community,” Bettencourt said. “His unwavering commitment to the industry and remarkable leadership as Secretary of the Almond Alliance has not only earned him this prestigious honor but has also left an indelible mark on our collective journey.” 


Flory Industries was awarded Associate Member of the Year at the 2024. Left to Right: Blake Vann, Chairman of the Almond Alliance; Jason Flory, CEO of Flory Industries; Todd Wille, COO of Flory Industries; and Katie Staack, Vice Chair of the Almond Alliance.

Steve Koretoff was awarded Member of the Year at the 2024 Almond Alliance Convention in Hawaii. Left to Right: Blake Vann, Chairman of the Almond Alliance; Steve Koretoff; Katie Staack, Vice Chair of the Almond Alliance.