2025 Annual Convention

The Details

Dates

April 28th – May 1st, 2025

Location

Town & Country Resort
San Diego

Exhibitor & Attendee Registration

Early Bird Registration Ends April 10, 2025

Room Block

Ends April 1, 2025

NOTICE

Please be aware of fraudulent agencies actively contacting industry members offering to secure hotel rooms at potentially reduced rates for the Almond Alliance Convention. Almond Alliance does not partner with any hotel booking agencies. These are unauthorized SCAMS and NOT AFFILIATED in any way with our event. Always book directly with the hotel by using the room block link or phone number posted on the convention website. Should you receive one of these emails, text messages, or phone calls, please share the communication with staff@almondalliance.org

Convention Overview

Almond Alliance’s 2025 Convention is a must-attend event, embodying this year’s theme, Making It Happen. From April 28 to May 1, 2025, industry leaders, growers, and stakeholders will converge at the award-winning Town & Country Resort in San Diego to discuss pressing topics, build valuable connections, and celebrate the almond industry’s accomplishments.

Nestled just minutes from pristine beaches, shopping, and golf courses, the family-friendly Town & Country Resort provides the perfect backdrop for a convention that balances industry insight with community-building. This intimate event, expected to draw around 400 attendees, fosters meaningful networking opportunities while maintaining a close-knit atmosphere.

The agenda promises a mix of dynamic breakout sessions, expert-led seminars, and engaging networking events. The sessions are tailored to address the industry’s evolving challenges, from navigating HR regulations to understanding the latest trends in water usage, bees, and trade.

Attendees will also gain insights into post-election priorities and their impact on almond growers from Sacramento to Washington, D.C.

For those looking to unwind, the convention offers a range of activities, including the ever-popular golf scramble and a new addition—a 5K walk/run event designed for both serious runners and casual walkers. This family-inclusive activity emphasizes the unique culture of the Almond Alliance Convention, where professional growth and personal connections intertwine seamlessly.

Town & Country Resort – Hotel Reservations:

The room block will open on Tuesday, January 14, 2025, at 12:00 PST. Early booking is encouraged, as discounted rooms are limited. Conference room rates are available until Thursday, March 20, 2025, or until rooms sell out.

We are pleased to offer our members a discounted room rate of $259.00 per night. Please note, this rate is exclusive of a $10.00 nightly Hotel Services Charge and 12.8% in taxes and fees (subject to change).

Check-in is available from 4:00 pm, and check-out is at 11:00 am.

Attendees of the Almond Alliance Convention must use the Almond Alliance Booking Link or call the Reservations Call Center at 1-800-772-8527 to make room reservations.

Hotel Deposit Policy:

Please be advised we are requiring a 100%, Non-Refundable deposit for all guest room reservations. This deposit will be taken by the hotel at the time of your room booking. No refunds will be given if the reservation is cancelled at any time. While we acknowledge this reservation policy is strict, please understand that in the past the Almond Alliance has been charged for all cancelled guest rooms. Your support in these efforts is truly appreciated.

Planning to Fly?

San Diego International Airport (SAN) is located 7 miles from the Town & Country Resort. While the resort does not offer shuttle service to or from the airport, several transportation options are available, including ride-sharing services, taxis, car rentals, and public transportation.

Attendee Registration Information:

Registration is required to attend any portion of the Almond Alliance Convention, including any presentation, business meetings, social events, and access to the Trade Show. The annual convention is a member-only event. If you are interested in becoming a member, please contact Annie Romero at aromero@almondalliance.org

Registration will be open between January 14, 2025 – April 10, 2025.

Registration Rates: January 14, 2025 – April 10, 2025

Members $475.00
Guests $375.00

Late Registration Rates: April 11, 2025 – Onsite

Members $575.00
Guests $475.00

Registration is complimentary for ages 17 and under.

Cancellation Policy: Convention registration cancellations made on or before April 10, 2025, are refundable up to 50% with written notice to the Almond Alliance. Cancellations made on or after April 11, 2025, will receive no refund.

Exhibitor Registration Information:

The Almond Alliance Convention provides a unique networking platform for your company to showcase products, services, and offerings to almond hullers/shellers, processors, handlers, and growers. The annual convention is a member-only event. If you are interested in becoming a member, please contact Annie Romero at aromero@almondalliance.org

Booth Selection and Purchasing will open on January 14th, at 12:00 PM PST.

Priority is based on the level of sponsorship support and then on a first-come, first-serve basis.

Exhibit Space Fee: $1,500 (one booth per company)
– 8’ x 8’ Floor Space

One 6′ Draped Table
Two Chairs
Wastebasket
Listing in the Convention Program

Set-Up: Booth setup is on Monday, April 28th from 4:00 – 5:30 PM and Tuesday, April 29th from 2:30 PM – 5:00 PM. You will not be able to set up exhibitor booths during any other time.

Designated Trade Show Reception Hours:*

Tuesday, April 29th | 5:30 PM – 7:00 PM
Wednesday, April 30th | 5:30 PM – 7:00 PM

*Exhibitor booths will be on display for Sessions, Morning Breaks, Keynote Lunch, Gala Dinner, Casino Night and Hospitality Social.

Break-Down: Booth dismantling must occur on Thursday, May 1st from 12:00 PM – 1:30 PM, after morning sessions. Anyone found dismantling prior to 12:00 PM will not be invited back.

Member Sponsorship Opportunities:

Get your company the exposure you are looking for! The Almond Alliance Convention provides a unique platform for you to showcase your company to almond hullers/shellers, processors, handlers and growers. We have developed a variety of unique and exciting sponsorship opportunities for the 2025 Annual Convention.

As a sponsor, you will have the opportunity to expose your brand, message, products, and services to this influential audience. We offer a range of sponsorships but welcome the opportunity to tailor a package that meets your goals.

Our goal is to connect sponsors to the right people in a space designed to optimize your relationship-building and deal-making. If you are interested in supporting the annual convention through our available sponsorships, please contact Annie Romero at aromero@almondalliance.org

Media Guidelines

Media must register in advance to attend the convention.
Media will be granted access to all educational sessions.
Media must agree to abide by the Almond Alliance’s code of conduct, which prohibits harassment, discrimination, and other inappropriate behavior.
Media must identify themselves as media when interviewing attendees or exhibitors.
Media must obtain permission from speakers before recording or photographing their presentations.
Media must credit the Almond Alliance when using any materials or information obtained at the convention.

Cancellation Policy
Cancellations made after April 10, 2025, will not be refunded.

Travel and Accommodations
The Almond Alliance will not be providing travel or accommodations for media. However, we will be happy to provide you with a list of hotels in the area.

For more information about the media registration, please contact: Amanda Russell at amanda@outlawstrategic.com.