Join us for our 40th Annual

Almond Alliance Convention

Pasea Hotel & Spa | Huntington Beach, California

May 2 - 5, 2022

Registration Opens February 7, 2022 at 12:00 PM

40th Annual Convention Theme Logo

This year’s annual convention, the Almond Alliance of California is proud to be celebrating our 40th Anniversary as the almond community’s voice in advocacy! This grand event will be held May 2 -5, 2022 at the stunning beach front Pasea Hotel and Spa in Huntington Beach, California.


The Almond Alliance is “Shakin’ It Up,” at this year’s convention, with dynamic and engaging presentations, interactive networking opportunities, expert and insider perspective, making our 40th year one you won’t want to miss! The Almond Alliance convention is not only a hot spot for institutional knowledge, but it provides the opportunity for strength, strategy, unity, opportunity, and appreciation among industry members.

Registration will be open between February 7, 2022 – April 5, 2022

Registration is required to attend any portion of the Almond Alliance Convention, including any presentation, business meetings, social events and access to the Trade Show. The annual convention is a member only event. If you are interested in becoming a member, please contact Annie Romero at


Registration Rates: February 7, 2022 – April 5, 2022
Members $375.00
Guests $200.00



Late Registration Rates: April 6, 2022 – Onsite
Members $475.00
Guests $300.00


Registration is complimentary for ages 17 and under.


Cancellation Policy: Convention registration cancellations made on or before April 19, 2022, are refundable up to 50% with written notice to the Almond Alliance of California. Cancellations made on or after April 19, 2022, will receive no refund.


A special group room rate of $279.00 (plus taxes & fees) is available at the Pasea Hotel and Spa during our 2022 Annual Convention. This fantastic room rate opens on February 7, 2022 and expires on April 5, 2022. The hotel check-in time is 4:00 PM and check-out time is 11:00 AM.


The Resort Fee is included in the room rate of $279.00, per night which includes the following:

  • Access to Fitness Center
  • One complimentary bottle of Trinitas wine per room per stay*
  • Complimentary WIFI throughout resort for unlimited devices
  • In-room Keurig machine with daily coffee and tea for two guests
  • Two complimentary bottles of water per guestroom replenished daily
  • Web-based access to thousands of online newspapers and magazines via Press Reader
  • Complimentary use of our Hotel’s Beach Butler programming including: surfboard storage, beach cruisers, beach chairs, umbrellas, and beach towels*

*Stays cannot be back-to-back reservations. Beach Butler amenities are subject to availability


Hotel Deposit Policy:
Please be advised we are requiring a 100%, Non-Refundable deposit for all guest room reservations. This deposit will be taken by the hotel at the time of your room booking. No refunds will be given if the reservation is cancelled at any time. While we acknowledge this reservation policy is strict, please understand that in the past the Almond Alliance of California has been charged for all cancelled guest rooms. Your support in these efforts is truly appreciated.


Planning to Fly?
John Wayne International Airport is 11 miles from the Pasea Hotel and Spa. Currently, the hotel does NOT have a shuttle service to and from the airport, but they can set up private transportation. Please call the concierge at (714) 698-6161.

The Almond Alliance Convention provides a unique networking platform for your company to showcase products, services and offerings to almond hullers/shellers, processors, handlers and growers. Registration is required to attend any portion of the Almond Alliance Convention, including any presentation, business meetings, social events and access to the Trade Show. The annual convention and trade show are members only events.


Booth selection and exhibitor registration will open February 7, 2022, at 12:00 PM PST. Priority is based on level of sponsorship support and then on a first-come, first-serve basis.


Exhibit Space Fee: $1,500 (one booth per company)

  • 8’ x 8’ Floor Space
  • One 6′ Draped Table
  • Two Chairs
  • Listing in the Convention Program
  • One Comped Attendee Registration

Set-Up: Booth setup is on Monday, May 2nd from 4:00 – 5:30 PM and Tuesday, May 3rd from 2:30 – 5:00 PM. You will not be able to set up exhibitor booths during any other time.


Designated Trade Show Reception Hours:*


Tuesday, May 3rd | 5:30 – 7:00 PM

Wednesday, May 4th | 5:30 – 7:00 PM



*Exhibitor booths will be on display for sessions, morning breaks and during our Banquet Dinner.



Break-Down: Booth dismantling must occur on Thursday, May 5th from 11:30 AM – 1:30 PM, after morning sessions. Anyone found dismantling prior to 11:30 AM will not be invited back.



When shipping boxes to the hotel, please address them as follows:


Attn: Megan Wojtowicz
C/O: Bertie Areias
Group Name: Almond Alliance of California
Pasea Hotel & Spa
21080 Pacific Coast Highway
Huntington Beach, CA 92648


Exhibitor / Company Name:
Exhibitor Contact Person:
Event Date:
Box Count: “1 of 6” , “2 of 6” etc.


Exhibitors will be charged $25.00 for every package over 50lbs. All boxes addressed as above will be secured. Shipments are accepted 3 days prior to group arrival. Almond Alliance will send exhibitors an email after booth purchase with more details.

Get your company the exposure you are looking for! The Almond Alliance Convention provides a unique platform for you to showcase your company to almond hullers/shellers, processors, handlers and growers. We have developed a variety of unique and exciting sponsorship opportunities for the 2022 Annual Convention.

As a sponsor, you will have the opportunity to expose your brand, message, products, and services to this influential audience. We offer a range of sponsorships but welcome the opportunity to tailor a package that meets your goals.

Our goal is to connect sponsors to the right people in a space designed to optimize your relationship-building and deal-making. If you are interested in supporting the annual convention through our available sponsorships, please contact Annie Romero at