Almond Alliance Convention

Convention Webpage (1)

The Almond Alliance of California is proud to be celebrating our 39th anniversary at our 2020 Convention.
This grand event will be held April 27 – 30, 2020 at the stunning Pasea Hotel and Spa in Huntington Beach, California.

“Riding the Industry Waves” is the theme of the 2020 convention with the goals of providing dynamic and engaging presentations, interactive networking opportunities, and an experience that will be remembered for ages. The Almond Alliance convention is not only a hot spot for institutional knowledge, but it provides the opportunity for unity and appreciation among the industry.

Registration is now open!

Hotel Reservations

Convention room block is OPEN.

A special Almond Alliance room rate of $279.00 (plus taxes & fees) is available at the Pasea Hotel and Spa during the Annual Meeting. This fantastic room rate expires on March 31, 2020. The hotel check-in time is 4:00pm and check-out time is 11:00am.

Click HERE to book your hotel room.

If you prefer to book over the phone, call Paséa Reservations at (866) 478-9702, extension “1” for reservations, then extension “1” for wedding and event reservations. Mention you are with The Almond Alliance Convention to avail of the discounted room rate.

*In order to maintain the discounted room rates, we will be requiring a 100% deposit for all nights of stay for all guest room reservations and no refunds will be given. Your support in these efforts is truly appreciated.

The Resort Fee is included in the room rate of $279.00, per night which includes the following:

  • Access to Fitness Center
  • One complimentary bottle of Trinitas wine per room per stay*
  • Complimentary WIFI throughout resort for unlimited devices
  • In-room Keurig machine with daily coffee and tea for two guests
  • Two complimentary bottles of water per guestroom replenished daily
  • Web-based access to thousands of online newspapers and magazines via Press Reader
  • Complimentary use of our Hotel’s Beach Butler programming including: surfboard storage, beach cruisers, beach chairs, umbrellas, and beach towels*

*Beach Butler amenities are subject to availability.

Planning to Fly?

John Wayne International Airport is 11 miles from the Pasea Hotel and Spa. Currently, the hotel does NOT have a shuttle service to and from the airport, but they can set up private transportation. Please call the concierge at (714) 698-6161.

Attendees Registration

Registration will be open between January 2020 – April 2020. 

Registration is required to attend any portion of the Almond Alliance Convention, including any presentation, business meetings, social events and access to the Trade Show. The annual convention is a member only event. If you are interested in becoming a member, please contact

Early Bird rate: January 15, 2020 – February 29, 2020

Members $300.00

Guests $130.00

Regular rate: March 1, 2020 – April 24, 2020

Members $350.00

Guests $150.00

Onsite rate:

Members $375.00

Guests $200.00

Registration is complimentary for ages 17 and under.

Cancellation Policy: Convention registration cancellations made on or before March 31 are refundable up to 50% with written notice to the Almond Alliance of California. Cancellations made on or after April 1 will receive no refund. For questions, please contact Ashley Hollis at 209.300.7140 or

Exhibitor Registration

Booth selection and exhibitor registration will open January 2020. Priority is based on level of sponsorship support and then on a first-come, first-serve basis.

The Almond Alliance Convention provides a unique networking platform for your company to showcase products, services and offerings to almond hullers/shellers, processors, handlers and growers.  Registration is required to attend any portion of the Almond Alliance Convention, including any presentation, business meetings, social events and access to the Trade Show. The annual convention and trade show are members only events. If you are interested in becoming a member, please contact

Exhibit Space Fee: $1,300 (one booth per company)
– Exhibit fee includes one complimentary attendee registration.

8’ x 8’ Floor space, one 6′ draped table, two chairs and listed in convention program.

Set-Up: Exhibitors set up will be between 2:00 pm – 5:00 pm on Monday, April 27 and Tuesday, April 28.

Designated Trade Show Hours:

Tuesday, April 28th I 5:00 PM – 7:00 PM

Wednesday, April 29th I 11:30 AM – 12:00 PM

Thursday, April 30th I 10:00 AM – 10:30 AM

Exhibits will be on displayed for all sessions and dinners. 

Break-Down: Exhibitors have two opportunities for break-down. Thursday, April 30th between 12:30 pm and 1:30 pm or Friday, May 1st between 7:30 am and 10:00 am.

Shipments: When shipping boxes to the hotel, please address them as follows:

Pasea Hotel & Spa

21080 Pacific Coast Highway

Huntington Beach, CA 92648

Attn: Leah Thompson, Events Services Manager

HOLD FOR ARRIVAL: Exhibitor Name, Almond Alliance of California

Arrival Date: 4-27-20

Exhibitors will be charged $25.00 for every package over 50lbs. All boxes addressed as above will be secured. Shipments are accepted 3 days prior to group arrival. Almond Alliance will send exhibitors an email after booth purchase with more details.

For questions, please contact Ashley Hollis at 209.300.7140 or

Sponsorship Opportunities

Sponsorship opportunities are currently available.

Get your company the exposure you are looking for! The Almond Alliance Convention provides a unique platform for you to showcase your company to almond hullers/shellers, processors, handlers and growers. We have developed a variety of unique and exciting sponsorship opportunities for the 2020 Annual Convention.

As a sponsor, you will have the opportunity to expose your brand, message, products, and services to this influential audience. We offer a range of sponsorships but welcome the opportunity to tailor a package that meets your goals.

Our goal is to connect sponsors to the right people in a space designed to optimize your relationship-building and deal-making. If you are interested in supporting the annual convention through our available sponsorships, please contact Ashley Hollis at

Convention Schedule

2020 Registration Sponsor

2020 Registration Sponsor

Thank you to our 2020 convention sponsors for their support!

Platinum Sponsor

Platinum Sponsor

Gold Sponsor

Gold Sponsor

Silver Sponsor

Silver Sponsor

Media Sponsor

Media Sponsor

2020 Sponsors
2020 Sponsors (1)
2020 Sponsors (3)